Asseco Solutions
Part of the European Asseco Group, the company develops ERP and business software for enterprises, hospitality, and the public sector. We assembled and led the team that redesigned its website from the ground up, rethinking the product structure, writing the copy across the entire site, and running the platform for six years.
- Client
- Asseco Solutions
- Year
- 2015–2021
- Sector
- Business Software
- Role
-
DesignDevelopmentCopywritingProject Management
The hardest problem was the catalog. Six product lines, each with its own visual identity and several split into editions, such as SPIN's sector versions and the HELIOS tiers, had to map cleanly onto five target industries. A manufacturing director and a hotel operator needed different paths into the same portfolio, and buyers comparing close variants like HELIOS Orange and HELIOS Green needed a plain-spoken explanation of where one ended and the other began. We designed the information architecture and wrote every product, edition, industry, and service page together, so navigation and copy solved the same problem: helping a buyer recognize which system fit their business.
To keep a site of that size fast and straightforward to maintain, we built it on our own flat-file static site generator. Over the years, the platform expanded alongside the business with customer case studies, video references, training calendars, and campaign landing pages for product launches and industry events.
The company has since commissioned a new visual design, but the site still follows the structure we put in place: the same core sections, organized around the same product and industry logic. Visual refreshes come and go; a clear underlying structure tends to stick.